Ray-Ban is a global leader in brand awareness. Throughout its long history, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensible for cultural icons that don’t want to be seen, but definitely want to be noticed. Never just a transient trend, Ray-Bans telegraph taste and discernment. Ray-Ban remains an enduring classic.